Coach Emma Coates Leaves England U23 Role to Become Head Coach at NWSL's Bay FC

Marking a major shift in her coaching journey, the 34-year-old coach has left her position leading the Young Lionesses national team to take over as head coach for NWSL expansion side Bay FC.

Fresh Beginnings

She takes over from Albertin Montoya, who was at the helm of the San Jose-based club during its inaugural two seasons in the premier American league. Montoya stated in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has been instrumental in my development both professionally and personally. Now, I feel ready and excited to challenge myself in a new environment.”

Track Record of Success

During her tenure in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Making the move alongside her to the United States is her right-hand woman, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

The club's chief executive, a former FA women’s technical director, highlighted Coates's qualifications: “Emma is not only an excellent coach, but she also has a proven track record of nurturing talent to compete at the highest levels.”

“Her leadership qualities are exceptional of people and culture and has the football vision we were looking for,” she continued.

Bay FC's Journey

The California side had a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before facing difficulties to a near-bottom placement in 2025.

Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their next chapter. They have played a pivotal part in strengthening the pathway between the WU23s and the senior squad.”

“Together, they have directly shaped the development of many young players who have progressed into senior Lionesses,” he added.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates presided over the advancement of multiple players to the Lionesses squad, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

The search for new U23 coaching staff has already commenced, to continue the growth of the youth national team in the future.